Secrets of Social Media Marketing Presentation
The Secrets of Social Media Marketing is a topic I speak on frequently. Below is a slideshare presentation from a recent seminar. It includes: The MOST important thing you need to know about social...
View ArticleWhy Keyword Research Matters
by Jen Phillips April Do you know what a “keyword” is? You might think you do but a surprising number of small business types don’t. Here’s why keyword research matters and what you can do about...
View ArticleWhat’s Social Proof?
by Jen Phillips April Celebrities have an entourage to: 1– entertain them 2–keep them safe from crazed fans...
View ArticleWhat Facebook Hashtags Mean for You
by Jen Phillips April What’s all the noise about Facebook hashtags? What’s a hashtag? It’s the number or pound sign on your computer followed by a word or a phrase. Hashtags make it easier to find...
View ArticleBlogHer ’13 Bound as a Social Media Trainer
BlogHer ’13 is quickly approaching and I couldn’t be more excited! Not only do I get to present a based on my 21 Days to a Rockin’ Social Media Presence blog post but my session even gets its own …...
View ArticleHow to Manage Your Facebook Marketing in 30 Min. a Day
Originally syndicated on BlogHer! Your day is packed with appointments, phone calls, emails and actual work, right? When are you supposed to fit in your social media time? People ask me this...
View Article3 Inspiring Speakers via BlogHer ’13 (and what I learned…)
By Jen Phillips April Described by CNN as the place “Where Everyone Knows Your Twitter Name”, the annual BlogHer conference is the largest gathering of bloggers in the world. Approximately 5000...
View Article21 Steps to Reboot Your Social Media Presence
by Jen Phillips April For those of you who missed the BlogHer ’13 fun, here’s the deck from my presentation: 21 Days to a Rockin’ Social Media Presence The idea is in 10-30 minutes a day, you can take...
View ArticleMy 5 Favorite Productivity Apps for Small Business
by Jen Phillips April Ok, so I haven’t quite mastered the art of the 5-minute meeting but I am a bit of a productivity junkie. Short, focused bursts of work, unplugging for hours at a time (to write!)...
View ArticleWhy Authors Need Social Media to Sell Books
Are you an author who wants to sell more books? In the past three weeks I’ve had the same conversation with 5 authors or would-be authors. They all want to sell more books. I’ve also spoken to two...
View Article4 Questions for SMB’s to Ask Their Web Development Team
Small businesses are the backbone of our economy. Sadly, many of them don’t get the website they need. They get outdated technologies that may look pretty but are unreadable by iPhones and iPads....
View Article10 Elements of Search Engine Optimization (SEO) For SMB That Many Overlook
There’s a lot that goes into SEO for SMB. Some of it you can see, the “on page” elements, and other you can’t see—that’s the “behind the scenes” part. While no one expects you to become an SEO expert,...
View ArticleMarketing Planning for Small Businesses
Keep Your Business Strong with Marketing Planning for Small Business Lately, it seems I’m in Groundhog Day, you know that movie where Bill Murray keeps repeating the same day over and over again? Only...
View ArticleWhat Should I Blog About?
Have your business been around for more than 6 months? More than 6 years? GREAT! You know what to blog about. My role is to help you access your ideas. 1—Start with the conversations you have daily....
View Article10 Reasons Why Blogging Helps SMB’s
Wonder Why (or How) You Should Blog? Here are 10 Reasons. Would you like customers seek you out instead of the other way around? Imagine, your prospects find you, like you and already want to do...
View ArticleHow to Blog?
How to Blog? Every blogger takes a different approach. Some blog to express their feelings. Others, like most small business folks I know blog to generate income. Their...
View ArticleSEO 101 for Beginners
You Can Learn SEO 101 In working with small businesses over the last few years, I’ve found there’s a huge range in knowledge when it comes to online marketing. There are the seasoned folks who...
View ArticleHow to Repurpose Your Content (Or, Make it Earn It’s Keep)
In our content driven world, it’s essential to repurpose your content. Not only can you turn one post into an email, a video, a slideshare and a social media update but you can also use is as a chapter...
View ArticleHow to Attract Targeted Traffic to Your Website (and Make More Sales)
According to the Marketing Leadership Council, 57% of decision makers have gotten their information online before they ever speak with a salesperson. This is true if you have a team of sales people...
View ArticleHow Content Marketing Helps You Close More Sales
How Content Marketing Helps Your Website Rank Higher (and Close More Sales) Sure, the marketing world is buzzing about content marketing. What is it? How to do it better? How does your business use...
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